How Site Analytics Help in Fixing Site Issues
Website Analytics help you learn where your site is weakening. By keeping them on track, you can improve in certain areas. The best part is that they are easy to understand.
But did you know that you can also fix site issues using these analytics? These are the common problems that users face when they visit your site. You can prevent them from having a bad experience.
It’s very useful, right? That is how a Professional SEO agency solves errors. Still, not many people know about this. However, we will tell you how you can fix website issues with site analytics. So, let’s get started.
Fixing Site Issues with Analytics
If you are unfamiliar with Analytics, it is better to learn how they work. Basically, they are divided into three categories. First, you have the Content Analysis. It covered factors like Traffic, Engagement, Values, Landing, and Exit Analysis. It explains how users engage with each of your pages.
The second one is Speed Analysis. It contains Page time and some suggestion tools to describe the loading speed of your pages.
Finally, there is an event analysis that shows the frequency of events on your website. However, it requires a proper setup.
With that said, here is how analytics can help you in fixing site issues.
1. Identify Slow Pages
The Speed Analysis helps you find out which pages are taking too long to load. You can find it under the Site Speed. There is an option for “Page Timing.” This section helps you compare multiple web pages of your website.
It shows which ones are slow and which ones are loading fine. Moreover, you can run a complete diagnosis. This option is present in Speed Suggestion Tools.
Here, Google offers you several recommendations to fix your page’s speed. It is very helpful, especially for beginners.
2. Unusual Traffic Drops
When checking your analytics, you can notice drops and rises in your site’s traffic. These spikes can help you identify where an error lies.
Usually, a sudden drop means that something is wrong with a page. Either it is not loading properly or not opening at all. But, how to differentiate it from a normal traffic drop?
An ordinary downfall in traffic would be slow. However, a sudden drop would be a complete lack of traffic. It is the sign that either the page or site went down. Observing this, you can easily prevent it from happening next time.
3. 404 Errors
404 is an annoying error. It means a page that the user is accessing does not exist or can not be found. Mostly, this error occurs due to bad backlinks. However, sometimes the page is actually down. You can solve this by identifying that page and fixing it.
4. Tracking Notifications
Site notifications are very important. Many times they tell you about the errors people are facing when visiting your site. It is a single-center that helps you to observe and solve all issues related to your site.
Although overlooked, notifications are how a Professional SEO agency keeps watch on their site’s flaws.
Conclusion
This article will help you understand how a Professional SEO Agency fixes site problems by checking analytics. All the points mentioned above will help you solve various problems occurring on your site, so it can continue to grow.
