How Facebook Stories Can Help You Improve Sales and Brand Awareness
Facebook resides more than 1 million active shops with 250+ million people interacting with them in a month. Still, not many brands understand the potential of Facebook.
One of the most significant features of the platform is “Stories.” It lets people share their updates, but brands can profit through this option as well.
This method is even used and promoted by some of the best digital marketing services. How does it work? Well, no need to worry. Here is how you can improve sales and brand awareness through Facebook Stories.
5 Effective ways for Improving Sales By Facebook Stories
• Keep Your Followers Updated
Every follower on your Facebook page is a potential customer. Hence, you need to keep them updated. Facebook stories allow you to do it quickly and easily. For instance, if you plan to have a sale soon, stories can boost anticipation.
You can also post pictures of your latest products. If you have new stock, you can update your followers about that. It will surely have a significant impact on your sales.
Another benefit is that you can create buzz for another post. It is helpful for influencers. For instance, an upcoming video or live session will need all the traffic it can get. And, you can do that by using Facebook stories as a string of “countdown” posts.
• Link Your Website
For a brand, more traffic to the website is the ultimate goal. It helps in getting more orders, thus improving sales.
Considering this, Facebook has recently added an option that allows you to integrate links in your stories. However, posting direct links can throw people off.
The right way is to add them with some pictures. This way, users will click on the link after getting their interest raised by the photos. You will find many of the best digital marketing services using this trick.
• Asking Feedback
Customers admire when brands ask them about the feedback. It shows care towards your followers and helps you improve your weak areas.
Facebook stories allow you to make posts about whether your customers liked a particular product or not. You can also make polls to compare something.
• Increasing Engagement
Almost all social media platforms work on this simple formula, Engagement = Brand Promotion. That is mainly because customers like interacting with the brand.
You can create engaging posts, such as questions & answers, polls, etc., to create a connection with your followers. Not only it helps you improve your sales, but it also elevates the customers’ experience with your brand.
• Creating Announcements
Whether you are arranging a new sale or a giveaway, Facebook stories can help you with that.
Even simple announcements posts can be made exciting by using this option. You can use various photos, gifs, and other visuals to make these stories.
Conclusion
It is safe to say that Facebook Stories are very helpful. This article shows the feature’s potential and answers why some of the best digital marketing services use this. With the stories, you can definitely build a stronger recognition in the online world and improve your sales drastically.
